If you are set to design a website, you must consider ideally fulfilling its projected function. This is nothing but handing over particular messages while also successfully engaging the visitor. It’s only necessary mentioning that multiple factors such as consistency, typography, colours, imagery, simplicity, and functionality contribute to good website design.
To put it briefly, several vital factors collectively contribute to your website designing for positive perception. Developing a well-designed website can provide a platform for building trust and guiding visitors to take action. Additionally, any ideal user experience typically involves an optimised website design for intelligent usability.
Here’s a detailed breakdown of some guidelines that can essentially help you during your next web project.
1. Website Purpose
Firstly, you must realise that any website must ideally accommodate the needs and demands of the user. This is why you must begin by designing a website with direct and clear intentions on all pages- this will essentially benefit the user to navigate through all your services and products on offer.
All websites typically come with a purpose, which essentially draws the audience in the first place. You could be divulging practical information like a ‘How to guide.’ Alternatively, you could also run an entertainment website such as sports coverage. Otherwise, you could simply be selling services or products on your website to the user. Here are the core purposes common to all websites.
- Building Your Reputation
- Describing Expertise
- Generating Leads
- Sales and After Care
2. Simplicity
Undeniably, simplicity will help you go the distance when considering your website’s usability and user experience. Here’s a detailed breakdown of ways to achieve clarity through design.
Colour
You could be a novice or an expert, but you can’t deny the fact that colour has the power to evoke emotional responses and communicate messages. Your best choice would be to identify a colour palette that suits your brand and effectively influence your customer’s behaviour towards your brand. Additionally, pleasing colour combinations contribute to increasing customer engagement and making the user feel good.
Type
Secondly, you must also realise that typography has a critical role to play during Word press development. It typically serves the purpose of arresting the audience’s attention while also working as the visual interpretation of your brand’s voice.
Imagery
Thirdly, you must also pay close attention to imagery since it’s a visual aspect involved within communications. This essentially includes illustration, still photography, video, and all forms of graphics. When it comes to graphical images, all imagery should be ideally expressive and capture the spirit of your company. Furthermore, it must also act as the epitome of your brand personality.
3. Navigation
If you are new to Word press development, you must realise that website navigation is vital to retaining visitors. To put it simply, navigation is the searching system implemented on websites where the traffic interacts and identifies their individual needs on your website. You must never keep a confusing navigation system on your website since that will drive the audience away.
4. F-Shaped Pattern Reading
Then again, when you are learning about designing a good website, you can’t necessarily skip the F- based pattern. This is essential since the particular pattern is the most common way users scan text on a website. Multiple studies have indicated that most online traffic checks the top and left areas of the screen. The F’ shaped layout mirrors the user’s natural pattern of reading.
5. Visual Hierarchy
When it comes to visual hierarchy, you must realise that it’s the structural arrangement of elements in order of importance. By colour, size, imagery, contrast, whitespace, typography, texture, and style, you can do it. The primary function of visual hierarchy is to create a focal point- this will guide the visitors to the most critical information.
6. Content
You can pay for all the resources you have on your web design, but great content will ultimately help you build an effective web design. You will do well by using natural language since it will draw and influence visitors by turning them into customers.
7. Grid-Based Layout
If you are new to web designing, you must realise that grids help structure your design and keep the content organised. Furthermore, it can contribute to arranging elements on the page in a line and keep it clean. The most grid-based layout places the website content into a clean and rigid grid structure with columns.
8. Load Time
One of the core principles of web development is load time. You must realise that waiting for a website to load only results in loss of visitors. Academic studies have found that nearly half of web visitors prefer their websites and pages to load within two seconds or less. You may choose to optimise image sizes to boost your load times.
What Makes A Good Website, Anyway?
To put it simply, an effective website must excel in both function and form. To put this into context, your website must always have a clear purpose. Then, it would do well if it had an easy-to-navigate and visually pleasing interface. Moreover, you must invest significantly to make the website universally supported and be technically secure, and stable.
The modern dynamics of ecommerce and online marketing suggest that your website is often the only thing the audience sees. In this regard, your best choice would be to create a website that can keep the visitor hooked to your website, direct them to various backlinks to help them understand your brand message and ultimately convert them into a customer.
Conclusion
In short, your website is your business card online. Your website will essentially represent you and your business when your shareholders, customers, friends, and family think of doing business with you.
In conclusion, it only fits to admit that a clean and organised website essentially speaks of professionalism, trustworthiness, and worth of doing business with. This will help you to impress your clients and customers way before you interact with them.
