If you are asking about boosting your sales online, then you already know the impact of social media in marketing. Social media marketing is becoming a staple marketing strategy for businesses to implement.
It is important for businesses of all sizes and industry types to be active on social media platforms. The primary reason for this is to have a strong customer relationship and build strong brand awareness.
Social media is one of the best marketing strategies to generate more and more sales. If your sales approach is purely online then having active social media platforms is a must.
We are going to break it down for you, so you can use certain tools on social media to boost your business website. We are going to walk you through the most popular social media platforms.
1. Facebook
When you are planning to start a social media marketing campaign, the first platform that comes to mind is Facebook. It is the largest social media platform still now, with the most active users.
People already have personal profiles on Facebook, and setting up a business profile is not that tough. But you can boost your business further on Facebook by using these few tools.
● Use Facebook’s Advertisement Option
Once upon a time, relying on Facebook’s organic reach was enough for certain posts. But with the growing competition to grab the audience’s attention, organic reach is not enough. In the past few years, it has decreased by 52%.
Thanks to the advanced targeting option on Facebook business profiles, you can actually choose your audience base. You can choose your target audience based on age, gender, and location. You can also deep dive into certain specific characteristics as well.
● Add A “Shop Now” Call To Action Button
Only last year did Facebook introduce its call to action button. This feature is free to use on your Facebook profiles. If you are selling a product-oriented brand, then this call to action feature is a must for you.
Certain call to action buttons has different applications, such as “Contact Us”, “Call Now”, “Learn More”, or “Shop Now”. The “Shop Now” button works best if you are looking to boost your sales. You can easily link this button anywhere on your website. Read more: Dream Land estate, Tech Net Deals, Sb News Room, Wp Blogger Tips, Emblem Wealth.
2. Instagram
If you use Instagram then you would know, that Instagram operates entirely on pictures and images. So for businesses to boost their sales on Instagram, their pictures and images need to be great. A blurry or low-quality image won’t work at all.
Also on Instagram, you are not allowed to add your website link with each post. And you have to use fewer characters to convey your message. There are certain tools on Instagram that you can utilize quite easily.
● Invest In Quality Photos
Since Instagram is very photo-centric, so you need to invest a lot of your time in creating quality photos. You can even use professional photographers as well.
With your quality, you need to invest a lot in being creative as well. Your Instagram shouldn’t look like a catalogue. If your brand is clothing oriented, then you can post images wearing those clothes creatively and in a unique way.
● Include A Link In Your Bio
Though Instagram doesn’t allow you to add your website link to each post, you can add it to your bio. You can easily add your link to the bio without any problem. This way you won’t have to add your link to each post.
From now on, you can just write in your captions that “link in the bio”. That way you are attracting traffic to your account as well.
● Use Proper Hashtags
Like most social media platforms, putting proper hashtags on your posts is really important. Through these hashtags, you get clicks, searches and traffic.
While putting hashtags you should never overdo it. If you are adding more than five to six hashtags to a post, it looks like spam. Read more: Online Marketing Tools, Rsl Online, Smart Business Daily, Blog Stellar, Finance Team, Tour And Travel Blog, Dream And Travel.
3. Twitter
Twitter is the most challenging social media to start a campaign on. The main problem here is to compile your caption only in 280 characters. You don’t have the choice of explanation.
But on Twitter as well, you can use certain tools to build your online retail audience. Let’s find out what they are.
● Link To Your Landing Pages
Most online marketers make the mistake of just adding the link to the page or website. But what you should do is add the link to your landing page.
Suppose, you are a clothing brand, if you are posting 1-2 photos of clothes daily, then add the links to those clothes. And not the whole website.
● Include Photos
You should know by now, that photos are always eye-catchy. Always try to add photos along with a caption. You can easily create or edit photos using editing apps like Canva, and Photoscape.
● Encourage To Retweet
On Twitter, you are able to gain more and more followers only by asking your existing followers to retweet your posts. This way your followers can see your more sale-driven posts of yours.
● Pin Important Tweets
One of the specialities of Twitter is that you can pin one tweet on your homepage. Meaning that tweet will always show at the top of your homepage on Twitter. Read more: Tech Trends Pro, Social Media Magazine, Search Engine Magazine, Follow The Fashion, Online Health Media, Content Rally, Online News Buzz, Real Wealth Business, Mashum Mollah.
Conclusion
Now that we know, why social media is the best tool to engage more customers and also what are these tools. You still need to be consistent in your posts and the way you are posting. Or else, none of these tools are going to help you.
